Power is a basic human need, but personal power is optional.

This world is the will to power—and nothing besides!
Friedrich Nietzsche, The Will to Power


The word “empowerment” has gotten a bad name. It’s overused and undefined. What is the power that “empowerment” refers to?

Therapy presumes the therapist has the power you lack. Follow my directions, the solution will emerge, and you’ll have power. In coaching, the coach presumes you have the power but it’s latent. I will help you find it, but you’ll know where it is and you will bring it out.

Coaching looks for the power that therapy leaves on the table. Rather than freeing you from prejudice, suffering, or bondage, coaching supports achieving your goals. It’s behavioral therapy for those who don’t need therapy, sold to people entering, in, or retiring from work and relationships.


Having Power

Having Freedom




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